I've often heard leaders say things like…'My staff doesn't have to like me, they just have to respect me'.  Well, I'm afraid that's not true.  In fact, it’s a non-negotiable that your team likes you…a lot!  This is the difference between managing people while telling them what to do versus inspiring people to do what’s right because they want to.

Think about why we like our favourite brands.  We buy that product or service and are loyal because we like all the rational attributes; the price, the quality, consistency and more. However, we also love a brand because of its emotional attributes; we like the way it makes us feel, whether that's safe, fit, cool or whatever is important to you. We have a rational and emotional attachment to the brands we like and that’s what keeps us committed to these brands and what keeps these brands becoming more and more successful.  Think Lululemon, Apple or Under Armour.

Your personal brand is no different.  You may have the skills, expertise and experience to do the job; however, what makes you loveable? Why do people want to be attached to you? Why do they want to do a good job? Is your brand strong enough that people are inspired by you? Can you influence behaviours? Your people need an emotional attachment to you.  Possibly they are inspired by your passion and it makes them feel like they are doing something purposeful as opposed to tasks.

The bottom-line is that anyone who's success depends upon or requires the cooperation of another individual or group needs likeability to be a part of their strong personal brand!

Linda Montalbano is a true retail operator with a history of leading large retail teams to success. If you need a fresh perspective on what's going wrong in your stores, Linda is the one to tell you like it is and come up with a solid game plan to turn things around!

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