Here we are, just 11 'sleeps' away from Christmas day.  How have sales been in your stores so far this holiday selling season?  Hitting your targets?  Celebrating success?  We certainly hope so, because there can hardly be one good reason why you shouldn't be doing better this year than last.

But, ask yourself a bigger question:  Do you have the Christmas spirit yet?  Does your staff? How about your customers?

The reason this question is so important is because we know that the 'science' of shopping is dwarfed by the 'emotion' of the buying experience.  Imagine being a customer out shopping for gifts, dreading the expenditure and search, only to be confronted by store staff who is bored or tired of the whole 'go wait on another customer' thing.  How likely is it that you would want to buy something in that store?  Of course not.

Sure, this 'Christmas spirit' thing might sound a little too warm and fuzzy (especially coming from us), but the truth is that if you have it, you're more likely to be able to share it with those around you.  If you manage others, it would be a remarkable gift to give them.  If you sell to customers, you could brighten their day, even if just for a moment.

What does all this 'goodwill to men, and peace on earth' stuff get you?  Better productivity.  Happier staff.  Loyal customers.  And, most of all, the warmest and best feeling deep inside you that will carry you through the season smiling and laughing.

From all of us here at Graff Retail TV, we wish you a wonderful holiday season filled with family and friends (and great sales too!).

Kevin Graff is the main guy behind all things Graff Retail. A renowned retail expert, Kevin is recognized in the retail industry as a speaker, author and expert trainer. Kevin's main passion is to help retailers drive staff performance.

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