Let’s get this out of the way right up front.  I think I know a lot. And, the guy I work for?  Well, he thinks he knows even more!

But the most important thing we know is that what we actually know is just a very small fraction of what there is to know.  Yes, I’m confident in my knowledge, but more than that, it’s my awareness of all the things I don’t know (and that’s a lot!) that drives me to learn, research, study and grow.

What about you?  How much do you think you know about retailing, selling, managing staff, running a store, or building a business?  You pick the topic.

Now, once you get past your confidence in what you know, ask yourself how much more you could learn.  More importantly, consider how much better you and your business could perform if you knew more. 

One of the biggest frustrations any of us have is dealing with closed minds.  Sales staff that think they know all there is to know about selling.  Managers who aren’t prepared to consider a better way.  Owners who are stuck in the past and reluctant to move forward.

Look, the world of retail is moving faster than ever and if you’re not learning more you’re falling behind … and fast!    What’s on your list today of what you want and need to know more about?  What’s your plan to learn more about it?

It begins by recognizing that every person, every store and every business has the potential to do much better than it is today.   But you can only realize that increased potential by improving your knowledge.

Don’t let a lack of knowledge be what stops you from achieving greater success.

Linda Montalbano is a true retail operator with a history of leading large retail teams to success. If you need a fresh perspective on what's going wrong in your stores, Linda is the one to tell you like it is and come up with a solid game plan to turn things around!

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