Take a look at what’s been happening around you these days. It’s amazing isn’t it? The world is moving and changing faster each day. And the world of retail is desperately doing its best to keep up. What this means for all of us, as consumers, is that we’ve never had it so good!
You would have to have been living under a rock not to notice a few major changes happening within the retail marketplace over the past few years, namely:
- The level of competition is getting higher and much, much better.
- The ‘online’ world is growing, but more impactful than the sales it steals away from brick and mortar stores is the way it educates your consumers.
- Your customers are more knowledgeable and demanding than ever before.
- Your store staff is much more important today than ever before.
The reality for most retailers is that Traffic is down slightly in most stores due to the increased level of competition and rise in online sales. And, the customers that are coming into your store have much higher expectations of a shopping experience than ever before. This puts the pressure squarely on the shoulders of your store staff.
The rise in the popularity of online training, or e-learning, isn’t slowing down, especially in the retail sector. More and more retailers are building their own Learning Management Systems, or using a third party solution, and are looking for more cost effective, sustainable training solutions. Classroom style training or one-on-one job shadowing type training is falling by the wayside.
At Graff Retail, we have been offering online training for retailers since 2009, so we know a thing or two about this approach to training.
In today’s competitive market place, you need an edge.
But where do you find it? Do you just sit around waiting for a magic wand or the perfect merchandise to appear? Not in this world!
The answer is actually staring you right in the face … you must learn from your competitors!
Your wedding day … the birth of your child … your daughter’s high school graduation … your first grandchild.
When you think of these images, what comes to mind?
- One of life’s greatest moments?
- An emotional celebration?
- A warm memory?
These events usually create a particular image in your mind. Along with these images often come feelings, emotions, and warm thoughts. You are then connected to a memory from some moment of the past. How do you feel now?
How do we ensure our employees apply what they’ve just learned?
How do we make them implement the tools we’ve provided?
How do we make effective SELLING top of mind, every day?
Essentially, how you can make sales training stick in your store once and for all?!
Here are a few ideas to help ensure your Sales Training Program is maximized in every way, everyone on your team keeps their selling skills sharp and training is sustained over the long term.
I recently came across yet another article about the frustrations of dealing with poor service in the retail sector.
In this particular case, the author described his rather negative experiences as he shopped for a new car. Instead of trying to help him in this process, it seemed like the car dealerships he visited were a lot more focused on the ‘Sales Prevention Game’.
You’ve been settled in your position for quite a while now and you’re pretty comfortable with your performance and your prospects.
You figure you’ve seen just about all there is to see and there isn’t much more for you to learn, right?
You feel you’re at the top of your game and it can’t get any higher.
Sound like you?
Well, it’s time to test your skills and knowledge.
Take the following quiz and find out just how much you know. Let’s see if you really are a true selling machine!
The team at Graff Retail wants to extend a helping hand to the 17, 600 employees at Target who find themselves about to embark on another job hunt.
One of the most important roles a Store Manager plays in the game of retail is the role of the sales coach.
So if this is such an important role, why is it that so many Store Managers don’t coach their sales staff? From my experience, the main reason is because they don’t know how to coach.
I’m offering 5 easy coaching tips to encourage all the retail store managers out there to step up and be the BEST sales coach that you can be in 2015!
Power Up Your Personal Brand
As retailers, we always think about developing and growing our “brand” of stores. But, what about your “Personal Brand”?
Did you know that your personal brand can be as (if not more) powerful than your corporate brand?
The importance of having a strong personal brand cannot be overstated.
The much-anticipated holiday season has now come and gone. Biggest selling opportunity of the year, right? How did you do? Move more merchandise than ever before? Keep the cash registers running at full tilt? Set an all-time revenue record? Good for you!!
Now for the bad news. Your success wasn’t shared by every retailer. And it isn’t because the crowds didn’t show up or the weather was too nice. The ‘sales damage’ we’re talking about was self-inflicted.
What do we mean?
If you’re like most retailers out there, here’s some great news for you – gift card sales over the past several months should push your performance ‘over the top’ in the new year!
But are you ready to make the most of this bonanza?
Here we are, just 8 ‘sleeps’ away from Christmas day.
How have sales been in your stores so far this holiday selling season? Hitting your targets? Celebrating success? We certainly hope so, because there can hardly be one good reason why you shouldn’t be doing better this year than last.
During countless trips through numerous stores over the past few weeks we couldn’t help but notice a predominant and very disturbing trend … it’s next to impossible to find a manager on the sales floor!
Can you believe it? The most important retail ‘show’ of the year and the cast and crew are running around without any direction or guidance from the most critical player of the performance … the director!
Ah, there’s nothing like retailing at this time of year…
Bustling crowds … Christmas carols … smiling faces … and busy cash registers! Your store is always crowded, your sales volumes are skyrocketing and hey, you might even be beating your revenue targets! Is this enough? If you think so, here’s a new concept for you — stop managing your store only to its sales objective and start leading it to its true potential!
It’s Black Friday! Here are 3 things YOU need to get on top of right now!
For just about every retailer, Black Friday is the holiday selling kick-off that we’ve waited for all year! Knowing that so many purchase decisions are made at store level, it’s time to make sure everyone on the sales floor is at the top of their game. Here are 3 more things you can do right now to help you squeeze a few more dollars into the cash drawer each day:
A common situation for almost every retailer during this time of year. How do we successfully ‘man the oars’ during this tidal wave of customers? Whatever you do, understand how important this process is to your success. Doing it right (or not!) will dictate whether you ‘sink or swim’!
Anxiously keeping your fingers crossed and hoping that this Christmas season will be “The One”? The one that makes up for the disappointing seasons of the past … the one that really pushes you over the top and makes your whole year a success … the one that makes you happy you got into this business in the first place?
It’s hard to believe Christmas is almost here. Are you ready to make this a great selling season? There’s no reason why you can’t SELL MORE!
Here are 5 things we think you need to get on top of right now if you haven’t already: