You would have to have been living under a rock not to notice a few major changes happening within the retail marketplace over the past few years, namely:
- The level of competition is getting higher and much, much better.
- The ‘online’ world is growing, but more impactful than the sales it steals away from brick and mortar stores is the way it educates your consumers.
- Your customers are more knowledgeable and demanding than ever before.
- Your store staff is much more important today than ever before.
The reality for most retailers is that Traffic is down slightly in most stores due to the increased level of competition and rise in online sales. And, the customers that are coming into your store have much higher expectations of a shopping experience than ever before. This puts the pressure squarely on the shoulders of your store staff.