The term omni-channel is everywhere these days. It can sound pretty intimidating and confusing for most. To simplify it, just think of your customers and how they now expect to interact with your brand/store seamlessly across all of your platforms. They expect a smooth and nearly invisible transition from your website to your mobile platform to your stores. Multiple channels to deal with your customer … but you need to think of just one customer and expect they’re already interacting with you across all platforms.
That’s pretty heady stuff for marketers and the folks in IT. But what about all the staff running and working in stores? What does it really mean for them? Read Article