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Expect more from your stores. 905-842-1275 | Get in Touch
Retail Training Your Staff NEEDS for the COVID-19 World
Our free training program helps staff overcome
challenges and provide exceptional customer service.
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Your Customers Expect More From Your Stores.
We show you how to exceed their expectations.
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Your Staff
Are The Key To Your Brand Experience In The Store.
Let’s give them the work experience they deserve.
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The Training
Your Stores Need.
Fresh. Innovative. Customized.
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We Unlock The Potential That Exists Within Your Stores.
Through lifting the experience … for both customers and staff.
Online Training
Previous
Next
Your Customers Expect More From Your Stores.
We show you how to exceed their expectations.
Learn More
Your Staff
Are The Key To Your Brand Experience In The Store.
Let’s give them the work experience they deserve.
Learn More
The Training
Your Stores Need.
Fresh. Innovative. Customized.
Learn More
We Unlock The Potential That Exists Within Your Stores.
Through lifting the experience … for both customers and staff.
Online Training
Previous
Next
BC Liquor Stores
bell
Benjamin Moore Paints
beyondwireless
canadacomputer
canex
Carter's Babies and Kids / OshKosh B'Gosh
Castle Building Centers
cellcom
Co-Op
diamondwireless
doitbest
dynacare
Dynamite / Garage
easyfinancial
easyhome
ecco
eyerecommend
Geox Respira
Golf Town
Habitat for Humanity ReStore
healthplus
JRCigars.com
kardish
Kopenhagen Fur
manitobaliquorandlotteries
medigas
mister
MLCC
mts
Newfoundlans Labrador Liquor Corporation
Newfoundland Liquor
Northern Tool + Equipment
Northern Reflections
nslc
OK Tire
Pet Valu
playitagainsports
Royal Bank of Canada
Rexall Pharma Plus
Rogers - Fido
Roots
Running Room
RW & Co.
SaskTel
Scotiabank
Second Cup
Shoppers Drug Mart
sourceforsports
Stitch It Clothing Accessories
The Source
Things Engraved
urbanbarn

The World Has Changed. Change Your Approach with Our Retail Training Programs.

Let’s face it; this isn’t the same ball game. Traffic in stores will likely be down for most, and the expectations of customers visiting your stores will be significantly higher. You need retail training programs that will increase conversion rates and average sales to meet your goals.

So, how do our retail training programs make that happen?  By recognizing that your frontline teams are now more important to your success than ever before. How your store teams perform will be the single greatest differentiator between your store and the competition. Between success and failure.

It’s time to give your staff the skills and work experience they deserve.  In turn, they’ll deliver the experience your customers demand … and the results you need.

Meet Our Team

Graff Retail Services

Graff
Retail Online

Sales and management e-learning programs that are proven to drive sustainable results.

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Custom
Training Solutions

In-person and virtual training solutions tailored to your company, your culture, and your people.

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Leadership
Coaching

One-on-one coaching to develop inspired leaders.


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Keynotes &
Conferences

Kevin Graff delivers entertaining and informative keynotes. He gets retail. Retailers get him.

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Sectors We Work In

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The Graff Retail Philosophy;
It’s all About Your People

We believe in the power of your people. They are your most valuable asset and biggest differentiator.
We’re driven to improve your sales, conversion rates, average basket and every other important retail metric. But most of all we’re driven by making your people the best they can be.

We believe when you invest in your people by supporting the skills they need to succeed, their confidence, commitment and level of professionalism grows. And when that happens, everyone wins: your staff, your entire organization and, most importantly, your customers.

ESG Retail Management Blog Awards 2017 The Retail Digest top 100 Contributor Fit Small Business Retail Influencer Awarded top 100 Retail Blog by Retail Minded

OK, We’ve Won A Few Awards Along The Way

It might look like we’re bragging, but we don’t think you’d actually hire us if we weren’t very good at what we do!

The proof: our innovative and unique retail training programs have been recognized with multiple awards.​

Happy customers and great partners agree, our passion for what we do shows up in our work…every time!

Wow!! This training is so easy to implement. Before the Graff training I wouldn't be asking the golden questions, which probably would not of lead me to the sales I've been closing lately. Again, thank you Graff Retail for this wonderful tool you have provided us.
Kitchen Stuff PlusSales
My staff enjoy listening and watching Graff Retail TV. It's great because every time my staff watch, listen to something or read anything from Graff, they always have a positive response to it. Thanks again for inspiring my staff...
Becker' ShoesEmployee
GRTV offers quick useful tips that can be immediately used on the sales floor. It's practical and I love how it helps us to understand the basics of human nature as it pertains to customers buying behaviours.
Stauffers of Kissle HillEmployee
LOVE IT!!!! Kevin Graff is a great presenter in my eyes and the way he speaks and explains the selling process is tremendous. These training sessions show our staff how to help our customers while achieving great results without be pushy.
Carters Osh KoshManager
I just finished watching the first two episodes and I’m very impressed with the program...I’ve been in retail over thirty years and it's so nice to see this right in front of your own eyes!...definitely will make our jobs much easier!
Running RoomEmployee
Team are loving the training and learning lots – Graff has been one of the best received programs we have launched – thanks again
Ecco ShoesVP Ops
Over the last year Graff Retail has changed everything I do as a manager, from asking the right question and digging in when interviewing, to learning I do not want to be a manager I need to be a Leader. I truly do believe that I would not be the manager I am today without your training.
Harbour Freight ToolsManager
I really liked this program from the moment it was launched. It spoke to so much of what I, as a manager was either thinking or feeling I needed more of. The content has invaluable tools that I consistently keep referring to.
Urban BarnManager
I can’t say enough good things about how much Graff has helped me along my path as a Store Manager. My teams have grown and benefited from everything that I have learned from Graff. I am the successful Manager that I am today because of the guidance of Graff along my journey
The Wine ShopsManager
Kevin’s “get managing program” is like having him in the store coaching us along. His energy inspires better retailing and undoubtedly it’s leading to better results from our staff. This is very impressive and powerful tool – and I highly recommend that you all enroll
Home HardwareOwner/Manager
We have been working with Graff Retail for a number of years; subscribing to both their sales and management training programs.  Graff has become part of ‘how we do things’ in our stores...
We have been working with Graff Retail for a number of years; subscribing to both their sales and management training programs.  Graff has become part of ‘how we do things’ in our stores.  It’s part of our culture now.  When Ready To Serve was introduced, we jumped on it for our liquor branch.  It just made perfect sense for us.
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CanexDirector
The Ready To Serve sales and service training program gives us a foundation to build our customer experience on.  Our Store Managers and Staff have taken on the training as part of their regular daily operations...
The Ready To Serve sales and service training program gives us a foundation to build our customer experience on.  Our Store Managers and Staff have taken on the training as part of their regular daily operations.  At the head office level, it has helped us to structure everything from performance reviews to on-going coaching with our leadership teams.  Aside from the program being totally specific to our industry and the ability to customize the training directives and workbooks to our own very specific needs, (which is unheard out there), Graff also offers leadership coaching sessions with Kevin Graff himself and on-going support and live brainstorms and coaching sessions for our Store Managers too!  Who does that these days?
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Wine SenseOwner
Graff delivered at our annual Store Conference - the audience reaction was astounding – both store managers and executives alike were motivated and off their feet – it’s something I had to see to believe, it’s something only Graff could have delivered.
Mr LubeDirector
We were only 90 minutes into a 3-day workshop with Graff and the program had already paid for itself!
Canada ComputersGM
Your Get Selling program gets all the credit for our recent increase in sales. We were struggling. As soon as we introduced it, everyone got on board and proved they could sell more.
StaplesGM
We originally subscribed to Graff’s Get Selling program, but the minute the Ready To Serve” program launched, we switched over.  It was a no-brainer since this sales and service training program is totally customized to our selling environment...
We originally subscribed to Graff’s Get Selling program, but the minute the Ready To Serve” program launched, we switched over.  It was a no-brainer since this sales and service training program is totally customized to our selling environment; there’s nothing quite like it available on the market for liquor retailers.  My staff have embraced the training right out of the gate and rely on this as an on-going training tool to stay sharp.  It has helped to create a culture of customer service excellence that separates us from the competition.
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Jak's LiquorOwner
I wanted to extend a BIG “thank you” to you for the virtual training yesterday, it was fantastic! I was laughing out loud at your jokes, as well as being completely engaged in your training. It must have been tough conducting to an audience that you couldn't 'see' Job well done! I look forward to the day when we can all be in a room and participate with you.
Sales RepNSTCO
I thoroughly enjoyed the Graff LIVE Webinars. My team is steeped in stress from being busy since Covid-19 hit. During this chaos the virtual sessions brought me back to focus and got the stores back on track.
Area ManagerWine Rack

Your sales teams could and should be selling more.

This Graff Retail White Paper explains what it takes to make this happen.
Download Whitepaper

The Graff Retail Guarantee

We know that our programs will produce results, so it makes it easy for us to offer a full money back guarantee. If within the first 90 days of your program subscription you are not completely pleased for any reason, we will give you your money back. In over 30 years of business, we’ve never been asked to refund a single dollar!

Get Started Today

Check Out Our Blog

It’s Time to Thank Retail Workers [V...

During the COVID-19 pandemic, retail workers have provided us with outstanding service while dealing with many challenges. As we hopefully approach the end of the pandemic, it’s time we thank retail workers for doing a great job!

 Read Article »

Why It’s Important to Find Gratitude Dur...

I recorded this Vlog while on the tail end of my 14-day mandatory quarantine, not because I had COVID or anybody around me did, but due to some travel.

Read Article »

In A COVID-19 World, Retailers Should Focu...

We’re still all reeling from COVID-19 and with the lockdown, it seems retailers will continue to be faced with challenging situations.

Read Article »

This Holiday Shopping Season…Be Positive...

Earlier this week, I came across a new business selling vacation cruises. It’s no secret that the tourism industry has been the hardest ...

 Read Article »

Merry Christmas From the Graff Retail Team...

In my 30 plus years of working in the retail industry, I’ve never seen a year like this. The impact of COVID-19 on retailers has been se...

 Read Article »
View More Blogs

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