The #1 Online Training System For Retailers


Retail Workshops

Public and Customized in-house retail training for:

District/Regional Managers Store Management Sales TeamsHead Office Training Workshops

Keynote Presentations & Retail Management Conferences

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3-Day District Manager Workshop
September 11th to 13th, 2018

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2-Day Retail Leadership Summit
October 17th & 18th, 2018

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Training That Creates a Selling & Service Culture Among Your Retail Staff.

Start to create a selling and service culture that puts you ahead of the competition and drives your sales revenue and store performance with Graff’s leading training systems.

At the core of our training solutions is GraffRetail.TV, our online sales and management training used by retail clients world-wide. Get Selling and Get Managing have changed the way retailers train their frontline staff. Forget spending time reinventing your training programs every year; our systematic approach to training gets you immediately plugged-in to training results and keeps you current.

What's your biggest selling or management challenge at the store level? Book a demo of our online training systems and by the time we’re done, we’ll show you a solution that speaks directly to your challenges.

Manage Better. Sell More.

There are 2 Kinds of District Managers. Ask Yourself This...

August 15, 2018

In the roles I’ve played in my retail career, I’ve had the pleasure of working with Retail District Managers in various capacities.  As a Store Manager, I’ve reported to District Managers.  As a Marketing Director I’ve relied on District Managers to help execute campaigns in their stores.  And now, in my role at Graff Retail, I collaborate with DM’s on rolling out and sustaining new training programs at store level. 

In all of these roles and through all of these initiatives I’ve learned that there are 2 kinds of District Managers; one is The Pencil Pusher and the other is The Sales Driver.  There’s a big difference between these two types of DM’s.  Let’s take a closer look. 

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Being Empathetic Isn’t Being A Softy

August 08, 2018

You can’t read much about leadership these days without running across this notion of the need for leaders to be empathetic.

You would be forgiven for thinking initially that this will require you to become a real softy or that this is a ‘touchy feely topic’.

Empathetic Leadership is the ability of leaders to understand, relate to and be sensitive to customers, their team members and even the communities they serve.  That’s going to require a giant leap forward for some, but don’t worry, we can all do it.

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Ask Yourself … Who’s Leading Your Team in this Retail Battle?

August 01, 2018

With summer quickly coming to an end and we look ahead to the biggest, most important selling season in retail, we wanted to ask you, who’s leading your team to battle during this make-it-or-break-it time of year?  (And yes, that’s our fearless leader, Kevin Graff, suited up and ready to win at this crazy game we call Retail!)

All joking aside, retail is a battle.  To win, you certainly need a strong, well-trained team, with every team member understanding their role and executing to plan without fail, or people die…ok, that’s dramatic, but sales die and eventually retailers end up dropping out of the battle altogether.   

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