Ready to SERVE

Sales Training for the Wine & Liquor Retail Industry

The first fully customizable sales training program built specifically for the wine and liquor retail industry. Mobile app and desktop friendly. Equipped with fun, engaging content.

Is Your Staff Ready to SERVE?

When it comes to selling wine and liquor in a retail store, staff are expected to provide an experience unlike any other. They must be extremely knowledgeable about the products they sell, professional in how they conduct themselves, and approachable so customers feel comfortable asking questions and accepting help.

Our Ready to SERVE program covers all of this and more. The first retail sales training program designed specifically for the alcohol and liquor industry. Imagine that.

Key Benefits

Our Ready to SERVE program has so many benefits, but here’s just a few that you’ll notice immediately:

Enhanced Customer Experience

Even your customers will notice the difference when it comes to their improved experience in your store. Your staff will learn how to drive connections and increase loyalty. That’s the dream, made into a reality.

Increased Revenue

We know that better customer experiences always result in driving more revenue. It’s a fact. By teaching your staff how to better engage your customer base, your Return on Investment is within close reach.

Knowledgeable, Engaged Staff

By giving your staff the tools they need to be better at their jobs, you’re setting them – and you! – up for success. Teach your staff how to be selling experts and more actively drive customer relationships.

Better Mentorship & Team Building

When staff feel confident and knowledgeable, they tend to pass that knowledge on to new and more junior staff. This can help keep your team aligned, working together, and, overall, stronger.

Confident Coaching

Even the best managers need to keep up to date on how to stay relevant and effective when training staff. We give you the knowledge, techniques, and confidence to lead your team to success.

An Enjoyable Experience

If your staff is happy it’s much more likely that they will be willing to go the extra mile for the team. This program gives them the tools to thrive in an innovative and fun environment that will leave them feeling empowered.

Want to See Ready to SERVE in Action?

What's Included

Our comprehensive Ready to SERVE liquor retail sales training program is built to be engaging, educational, and easily accessible. Here’s a little bit about what you’ll find inside:

Micro-Video Based Learning

Video is one of the best mediums for consuming content these days. So, we’ve created short videos for each lesson to keep learning simple and engaging!

Mobile App Friendly

We’ve made it easy for your staff to learn how to sell effectively by improving accessibility. Training is accessible via mobile app and desktop for added accessibility and convenience.

Liquor Industry Specific

100% designed for the realities of your business. There’s no sense in investing in training if it’s not relevant. We’ve built a program specifically for the liquor industry, and customizable to your needs.

Fun, Engaging Content

Your staff need fun, relevant content to keep them interested, engaged, and learning. We make learning to sell and selling fun!

confident coaching-value
Sales Coach Training

Learn tried and true coaching methods to keep your staff motivated to sell. Proven success at no additional cost!

Easy Reporting & Tracking

Help keep your staff on the right track with our easy-to-use reporting. Drive accountability and help staff work through roadblocks quickly!

Want to See Ready to SERVE in Action?

It’s always helpful to see training in action before you invest in a solution.

Ask about our live demo, and we’ll be happy to discuss how we can work with you and your team to build a stronger, better customer experience, and increased revenue.

Also included in our RTS training, you’ll receive:

Want to See Ready to SERVE in Action?

It’s always helpful to see training in action before you invest in a solution.

Ask about our live demo, and we’ll be happy to discuss how we can work with you and your team to build a stronger, better customer experience, and increased revenue.

Comprehensive Selling Solutions

Ready to SERVE + Get Managing

Pair our Ready to SERVE retail sales training program with our Get Managing training program to build the ultimate sales optimized team!

improve your results

With Our Mobile App

We’ve made it easy for your staff to learn how to sell effectively by improving accessibility. Training is accessible via mobile app, putting the training they need right into their hands!

Frequently Asked Questions

Yes. Each of our online training are video based. This means that the learners will need an internet connection to play any video in the program.

We strongly recommend users to download the app, programs within the app and watch videos within the program on WIFI connection to avoid data charges.

Each training video is approximately 1 to 4 minutes. In total, it’s expected that it will take a total of about 2 to 3 hours for most people to complete one rotation of the program over a 10-week period. Also, the Mobile App gives you the ability to take the program wherever you go!

Not a problem!  The programs can all be accessed with our desktop version. There are some cool features that make your learning more fun that are only available on the App, but all the essentials are covered on the desktop version. 

Absolutely. It’s one of the benefits for those clients that want us to create their customized version of the app. It’s with this feature that you can send individual or batch messages to your team, keeping each of them informed about various product launches, current in-store deals, and much more.

Given that Graff’s training content is heavy on multimedia, we have configured all videos within our programs to stream from the server rather than downloading them to the users’ devices to reduce storage space required on users’ devices. The storage space required varies per Graff program.  The storage space for each program is displayed on the homepage below the program title, and user can see it before downloading the app. As an example, the Graff Retail Online Ready To Serve program requires a total storage space of 228.9MB for a Store Manager.  It would be less for a store sales team member.

There are no limits to the number of users you can have in each location. Staff turnover? No problem – no added charge! Seasonal staff?  Still no added charge. We want to make this as easy as possible for you in every way.

Included in our Ready to SERVE training program is a comprehensive Sales Coach app that fully supports the manager in their efforts to coach their teams. It provides managers with video tips, coaching techniques, and more – everything they need, in an easy to follow process.

The subscription lasts for one year – 365 days of ongoing training, support, and results.

Of course! Contact us and we can customize

We can tailor our Ready to SERVE training program just for you and your team.

Our Pricing

We don’t believe in hidden fees or surprise pricing. We’re open and honest with what our training programs mean for your store and team – both in its benefits, and in the investment involved.

So, What’s It Cost?

$82.95/month/location($995/location/year) for a full year of the best sales and service training your teams and stores have ever had.

That’s less than $3/day… And that covers all of your store staff! We’ll do you a favour by saving you the time it would take to calculate the ROI needed to justify this investment – it’s ridiculously low!  

Do you have more than 100 stores?

Contact us for an enterprise solution. 

Sign Up Now

$82.95/month/location

(For Your Entire Staff!)

Do you have more than 100 stores? Contact us for an enterprise solution

The Graff Retail Guarantee

In over 30 years of business, we’ve never been asked to refund a single dollar.  So it makes it easy for us to give you full guarantee.  Let us know within the first 90 days of your subscription that you’re not happy, for any reason, and we’ll give you your money back. 

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