What does it take to roll out a great training program at store level? Better yet, what does it take to sustain a great training program at store level? Do you have the answer on the tip of your tongue? Don’t fret, from what I can tell, the majority of retailers out there don’t have the answers to these questions either.
Ok. Here’s an easier question. What gets in the way of training success at store level? I bet you can rattle off a bunch of ‘retail realities’ that interfere with training.
I would like to start by asking why we are we still struggling with compliance and consistency?
It’s our job as leaders to flawlessly execute corporate strategy through our people; however, we are repeatedly dealing with issues relating to compliance and consistency. Is it because our people aren’t listening or is it because we are not influencing their behaviours? This may be the difference between a good Manager and an exceptional Leader, one that has a strong personal brand.
Is finding and developing the 'right' store staff such a big deal? Doesn't your format and merchandise do all the real selling, while employees are just there to receive your customer's cash? Before you get too far down this line of thinking, consider the following list of questions, designed to challenge your assumptions:
New for 2018, we are committed to putting a Spotlight on Success and sharing uplifting stories from our retailers! We hear great success stories from the selling floor all the time. But, every once in a while, what we do every day is validated in a big way by a Retail Manager or a Retail Sales Rep who we know has been touched and forever changed by the training we offer at Graff Retail. This month’s Spotlight on Success comes from Maria Ricciardi, Store Manager at The Wine Shop’s North York and Pickering locations.
I want you to try a little experiment for the next few days. I want you to hold a positive image of your partner/significant other in your mind for one minute every day, and in addition tell your partner at least once a day one thing you appreciate about him or her. That’s all you need to do. If you do, I guarantee your relationship with this person will improve. Actually, I know it will, because this is based on the advice shared by Dr. Harville Hendrix and Dr. Helen Lakelly Hunt, creators of Imago Relationships who over the past 30 years have helped thousands of individuals.
There’s no doubt that if you’re reading this, you’re one of those people that really does want to succeed. There are countless numbers of external challenges you face and have to deal with every day. You succeed at some, and struggle with others. That’s the reality for everyone. But, the biggest obstacle most of us face is staring at us every morning in the mirror … ourselves!
The much-anticipated holiday season has now come and gone. Biggest selling opportunity of the year, right? How did you do? Move more merchandise than ever before? Keep the cash registers running at full tilt? Set an all-time revenue record? Good for you!!
Now for the bad news. Your success wasn’t shared by every retailer. And it wasn’t because the crowds didn’t show up or because of the weather. The ‘sales damage’ we’re talking about was self-inflicted. What do we mean?
Check out some of the horrifying experiences we were subjected to during our Christmas shopping excursions. You’ll recognize these situations from your own trips to the mall. Could this be happening on your sales floor?
Here we are, just 11 'sleeps' away from Christmas day. How have sales been in your stores so far this holiday selling season? Hitting your targets? Celebrating success? We certainly hope so, because there can hardly be one good reason why you shouldn't be doing better this year than last.
But, ask yourself a bigger question: Do you have the Christmas spirit yet? Does your staff? How about your customers?
During countless trips through numerous stores over the past few weeks we couldn’t help but notice a predominant and very disturbing trend … it’s next to impossible to find a manager on the sales floor! Can you believe it? The most important retail ‘show’ of the year and the cast and crew are running around without any direction or guidance from the most critical player of the performance … the director!
It's hard to believe Christmas is almost here. Are you ready to make this a great selling season? There's no reason why you can't sell more!
Here are 5 things we think you need to get on top of right now if you haven't already: