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“I’m the top salesperson…trust me, I don’t need sales training!”

“I’m the top salesperson…trust me, I don’t need sales training!” Does this sound familiar? Are your top performers resisting the ongoing sales training required by your company? Handling this push-back is a common struggle among retail managers. Often, it results in letting that all-star salesperson do their own thing, bypassing the training that everyone else undergoes.

But consider the impact on team morale. How much respect do you think you’ve lost with that prima donna seller—who clearly knows you need her to meet your sales targets each month? Can you imagine how much more she could sell with additional training?

This situation is problematic no matter how you look at it. It’s time to harness your power of persuasion to get your top performers on board! But how?

Empower and Engage Your Elite Sellers

One effective strategy is to recognize their skills and reward them by involving them in leading the sales training program. Assign them roles like ‘training champions’ or assistant coaches. This not only acknowledges their expertise but also encourages them to mentor junior salespeople. Imagine transforming your top sales personnel into powerful sales leaders through peer coaching! Encourage them to conduct weekly 5-minute individual coaching sessions with team members. Watch them grow and see their leadership skills blossom.

The magic in this approach? You can’t coach a program unless you know the program inside and out. Those top performers who thought they were too good for any training will need to engage deeply with the material to effectively lead it. Voila! Problem solved. Everyone gets trained, and you might even develop a new sales coach—or potentially a new assistant manager.

Enhance Your Team’s Skills with Our Virtual Training

Ready to take your team’s training to the next level? Our upcoming Certificate of Excellence in Retail Store Management, starting September 16th, is proudly endorsed by the Retail Council of Canada. This virtual training course offers a comprehensive approach to enhancing leadership and management skills in retail. Learn more and enroll your team at https://www.graffretail.com/virtual-bootcamp/.

Equip your top sellers with the tools they need not just to succeed but to lead. Transform your sales leaders with accredited, expert-driven training that makes a difference.

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