We originally subscribed to Graff’s Get Selling program, but the minute the Ready To Serve” program launched, we switched over. It was a no-brainer since this sales and service training program is totally customized to our selling environment; there’s nothing quite like it available on the market for liquor retailers. My staff have embraced the training right out of the gate and rely on this as an on-going training tool to stay sharp. It has helped to create a culture of customer service excellence that separates us from the competition.
