Boxing Day is always a popular shopping day for many consumers, and retailers can take advantage of this by implementing strategies to attract and retain customers. Knowing that so many purchase decisions are made at store level, it’s time to make sure everyone on the sales floor is at the top of their game. Here are three things retailers can do to bring in even more sales during Boxing Week:
1. Don’t just get lost in ‘busy’
Being busy won’t always mean you’re on top of your game in the store, or achieving the potential that could and should be attained. All too often chaos reigns, resulting in lost sales opportunities and poor service experiences. To help about getting lost in ‘busy’, be sure to keep your goals in front of everyone throughout the day. Whether it’s Total Sales, Avg Sale, Items per Sale or Conversion Rate, ensure your staff know the goal and how they are doing at all times. Keep them focused on goals and performance throughout the day.
2. Encourage Upselling
Encourage your staff to engage in upselling by suggesting “just one more” item to customers during their interactions. This could be an accessory, impulse item, or promotional product that complements the customer’s purchase. Your store is likely filled with amazing sale items, so it’s easy to point out to the customers the added savings they could have. Point them out on the sales floor, and make your cash desk a selling machine by having each cashier pointing out sale items near the cash By focusing on upselling and offering complementary products and sale items, retailers can effectively increase their revenue and provide a better shopping experience for customers.
3. Get Involved in the Action
If you’re in a leadership position, it’s important to get out of the office and into the stores to see what’s going on. Take the opportunity to observe your staff and identify areas where they may need more support. Look for missed opportunities and make the necessary changes to improve the shopping experience for customers. By getting involved in the action and actively working to address any issues you encounter, you can significantly impact your store’s revenue and drive sales. By getting out on the floor and making changes based on what you see, you can potentially increase your store’s revenue by 5-10%.
Boxing Day is a great time for businesses to advertise their offerings and attract new customers. Use these tips to maximize your sales during the holiday shopping season.
Happy Boxing Week Selling!