We all know how important employee engagement is to achieving success. And, we also know that most organizations struggle to make it a reality. You just have to look at the staff turnover rates in retail to know that’s true.
But, the truth is, employee engagement is not that hard to figure out.
It’s not about the extrinsic rewards that we often try to use to motivate our workforce. Incentive programs are important, just as good benefit programs and succession plans are. They’re designed to motivate your teams. Keep in mind though that motivation is about the behaviours people choose. Engagement, on the other hand, is a feeling. It’s getting your teams to care as much about what defines success in your organization as you do (at least we hope you do!).
If we want people to be engaged then we have to make them feel like what they are doing is important; that it matters. That they matter.
Who is responsible for creating that feeling in our people? You are. The leaders of the business, the territory and the store are responsible for creating the feeling inside your teams that they matter. The feeling that their purpose is bigger than themselves, that what they do is making a difference for the company, for the customers or for other employees.
When you show your people that you care about them, you understand them and that they are appreciated for their contribution, this is what ultimately inspires your teams to run through walls for you.
Make no mistake; employees are not engaged by their company … they are engaged by their bosses. That’s why we say employee engagement just isn’t that hard. It’s within your scope of control. Simply be the leader they need you to be.