- Endless Aisles.
- Price Matching.
- Emotional Intelligence.
If you were to pick just one thing from the list above to use as your key weapon in this crazy competitive world of retail, which one would it be?
While there’s a good case for each, let me suggest that Emotional Intelligence may be your most effective strategy going forward.
Product is product. Price is price. Tech is tech. Yet, each of these can be had by most anyone.
But, people are what make retail work. And it’s emotional intelligence that guides you on how to get the best from your employees, and provide the experience your customers demand.
You can chase sales and results every day. But, in the absence of a true focus on your people and doing what is best for them, what sustainable results will you really be producing?
You can build customer databases filled with sales histories and preferences. But, if you fail to build relationships with them, what connection do you really have?
In this new Experience Economy, emotional intelligence may be your single most important weapon. It’s the foundation of your ability to connect with your employees and your customers.
And, it’s the one thing that most retailers fail to employ consistently.
That’s why I believe Emotional Intelligence may be your secret weapon against the competition.