Boost Holiday Sales This Season with our Easy 5-Step Add-On Strategy

In the second part of my holiday season shopping tips for retailers, I discuss add-ons. Previously, I spoke about the importance of safety and gift cards, but now I want to focus on my 5-step add-on strategy that you can use with every customer that comes to your store.

Who Else is on Their List?

After the customer has figured out the main item they want to buy, you need to start a conversation with them to get them to add-on. Ask them how their Christmas shopping is coming along and who else is on their list. This might open the door to another sales opportunity.

Self Gift

Most people end up buying themselves something during the holiday season. Ask the customer if they saw anything in the store that they would like for themselves.

Holiday Entertaining

Even with COVID, people are still going to be doing some entertaining. They might not be going out to restaurants which means there are going to be smaller gatherings at homes. What are the types of things your customers might need if they are entertaining at home? You need to explore products that fit into people’s entertaining needs.

Gift Cards

This time I want to focus on gift cards at the end of the sale. Just get the customer into the conversation by telling them how a gift card can help when someone shows up at their house with an unexpected gift. Having a couple of gift cards around really helps in this situation.

Stocking Stuffers

This is an easy opportunity to drive up your average sales by a few dollars. Just ask the customer if they exchange stockings in their families and tell them about the items you have.

If you follow these five easy add-on strategies with your customers, expect to sell one or two additional items along the way.



At Graff Retail, we create leading-edge retail training programs specifically designed and customized to increase staff knowledge and performance with innovative teaching methods to drives sales and revenue for business.

Blog Authors: Kevin

Kevin Graff

Kevin Graff is the main guy behind all things Graff Retail. A renowned retail expert, Kevin is recognized in the retail industry as a speaker, author and expert trainer. Kevin's main passion is to help retailers drive staff performance.

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