This Holiday Shopping Season…Be Positive!

Earlier this week, I came across a new business selling vacation cruises. It’s no secret that the tourism industry has been the hardest hit because of COVID, but if they can be confident and positive about things returning to normal, then you should be too.

This holiday shopping season there are going to be customers coming into retail stores wanting to talk about the virus, their fears, vaccines, and politics. You need to stay out of the weeds on all of this. Take every conversation and turn it into a positive one with customers. Click To Tweet

For example, if your business offers curbside pickup, customers might want to talk to you about the challenges associated with this. You should take this conversation and turn it around. Tell them that curbside pick up has been a great opportunity to interact with customers in a new and exciting way. Or if a customer talks to you about low traffic counts, tell them this has given you more time to spend with customers and you are really loving this.

You need to look after your customers’ emotional needs. You don’t need to be a psychologist but you can be the ray of sunshine that they need in their lives this holiday season.

Be positive for your customers, for your teammates, and yourself!

If you want to learn more about increasing sales during this holiday shopping season, make sure to read our blogs on how to optimize sales and what retailers should be focusing on.

Contact us today and get your staff the training they need and deserve.


At Graff Retail, we create leading-edge retail training programs specifically designed and customized to increase staff knowledge and performance with innovative teaching methods to drive sales and revenue for businesses.

Blog Authors: Kevin

Kevin Graff

Kevin Graff is the main guy behind all things Graff Retail. A renowned retail expert, Kevin is recognized in the retail industry as a speaker, author and expert trainer. Kevin's main passion is to help retailers drive staff performance.

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