Maximize Transactions and Experiences This Holiday Shopping Season

We’ve transitioned from fall to winter, which means Christmas is really close behind. This year the holidays are going to feel different with some of us in restricted access situations. So, what does this mean for retail and how can sales be driven with these obstacles?

In my previous vlogs, I’ve focused on things retailers should be doing this holiday season. I’ve spoken about the need for a clear safety message at stores and the emphasis on gift cards along with my easy 5-step add-on strategy to boost holiday sales. Here are a few more things that retailers should be doing.

It’s All About Maximization

As a retailer, you need to maximize every single transaction. There is nothing wrong with putting more money in the register, but you need to focus on providing complete solutions. Try to limit the number of trips a customer needs to make to your store. For example, if you running a hardware store and if someone orders paint and a roller, anticipate what they are missing and make sure they add these items on.

Don’t Just Clerk the Sale…Add Value to The Transaction. Click To Tweet

The next thing you can do is to maximize the customer experience. I know it’s tough in these circumstances with having to wear masks and standing 6-feet apart, but you need to double down on your efforts in providing an amazing shopping experience. Providing an amazing experience now is also going to have an impact on your sales in 2021. Go Deep on The Experience!

These are two easy things that you can work on. It’s a challenging situation out there but you can do this!

Good Luck. Good Selling. Stay Safe.



At Graff Retail, we create leading-edge retail training programs specifically designed and customized to increase staff knowledge and performance with innovative teaching methods to drives sales and revenue for business.

Blog Authors: Kevin

Kevin Graff

Kevin Graff is the main guy behind all things Graff Retail. A renowned retail expert, Kevin is recognized in the retail industry as a speaker, author and expert trainer. Kevin's main passion is to help retailers drive staff performance.

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